In 1888, the debut of the first commercial deodorant marked a pivotal moment in the battle against underarm sweat. The first antiperspirant was marketed in 1903, and by the mid-20th century, the popularity of these products rocketed.
Consumers are now increasingly conscious of the substances they apply to their bodies and release into the environment. This is due to concern surrounding the ingredients in many conventional deodorants and antiperspirants.
The market has witnessed a surge in natural, eco-friendly deodorants in response to these growing concerns.
Join us as we traverse the disadvantages of traditional deodorants and antiperspirants and the advantages of natural ones. We’ll explore the anxieties deodorants provoke before navigating the landscape of natural alternatives and outlining three of the most popular brands.