Meet the world’s first plastic-free supermarket aisle

This week marked the unveiling of the world’s first plastic-free supermarket aisle. Dutch supermarket chain Ekoplaza has installed the trial aisle in its Amsterdam branch, and hopes to roll out similar aisles within its 74 other branches by the end of 2018.

The aisle features over 700 plastic-free products including fresh fruit and vegetables, sauces, meat, rice, snacks, cereal, yoghurt, and more. Those items that do require some kind of packaging have instead been packed in environmentally-friendly compostable biomaterials where appropriate, alongside more traditional glass, cardboard and metal.

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